A pulse. A heartbeat. A brand.

Your pulse is the rhythmic throb of your blood through your body. It is essentially telling a story. Looking at your crush? You heart will beat so fast it may even skip. Your heart leads and your body follows. When you think of your business, team or organization, think of what is in your heart. Think of what you want people to feel as badly as you feel. Where do you want to lead your company and its customers? When you brand your company apparel and goods, you are telling everyone who you are. When they continue to see your brand over time, they will develop an understanding of who you are, what you represent and gain a promise of what to expect from you. You can tell people what to feel simply by just branding yourself and your team. Image is everything.